Ways to Cash in on Meetings by Increasing Sales – Introduce New Policies and Products, Instruct and Train Sales Staff.

You Can Introduce New Policies and Products

Any major change, such as the introduction of a new policy, can be discussed at a sales meeting. By calling your men together, you attach importance to the event, moreover, you can show exactly how the new matter is to be handled.
Good personnel practices suggest that changes be explained in advance. This makes a change more acceptable. Sometimes it is advisable to go a step further and sell your staff on the change. Sales meetings are good for both you and your staff. You can explain proposed policy so those affected will know they’ve been considered. And you can sell the change, causing all concerned to accept it.

Your Sales Staff Can Be Instructed and Trained.
Of the many benefits that come from sales meetings, instruction and training stand out.
“You’ve gotta tell ‘em how and show ‘em how,” exclaimed the field sales manager of a milling concern. “Then have ‘em practice it. These things can best be accomplished in group meetings.”

Sales meetings offer a time-tested opportunity for training your salesmen. A great deal of information can be put across to many people in a short time.

What is the purpose of a sales meeting? Generally, sales meetings are conducted for the benefit of those who attend. But let’s talk about you and how you can benefit from good sales meetings.

Sales Meetings Increase Sales
Your greatest benefit will be an increase in sales. While this increase cannot always be measured, it is the main reason for having meetings and the natural result of good meetings. You should expect an increase in sales. If necessary, you should insist upon it.

The Sales Manager of an Eastern concern stated, “We’ve tried ‘em all contests, push periods, red-letter days everything from Christmas bonuses to a founder’s day banquet. But the best way to stimulate sales is by meetings regular and well planned sales meetings.”

A case in point: a chain system of variety stores had few meetings. “Most stores had monthly get-togethers,” a vice president reported. “And to be honest about it, those monthly meetings were sometimes skipped. But last year we insisted on weekly meetings-good weekly meetings. And sales increased 16 percent, apparently for that reason alone.” So there’s good reason to use the information in the following chapters. Your sales volume is a cinch to zoom upward!

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