Ways to Cash in on Meetings by Increasing Sales - Improve Communications

You Can Improve Communications

Modern business is complex. It calls for specialization, each worker being a small cog in the machinery. This makes it more difficult for an employee to see the overall picture. The need for communications, then, has become greater. Keep channels of communication open. Unexplained intentions are usually considered evil. “Unless there’s something wrong with the deal, why don’t they let us in on it?”

Several salesmen left their jobs with a furniture manufacturer. Finally the cause was explained: “We thought we’d be let out,” stated one of the men. “Everybody knew sales were off and that a new owner was taking over.” Unfortunately, the men were victims of rumor. Sales were off but little. Profits were as high as ever, and the new owner intended to keep the sales personnel intact.

There’s a “grapevine” in every company. Telephone conversations are overheard, letters are read by typists and file clerks. Information leaks out sooner or later. Let workers get the story straight. Let them get it from you. What you tell them will be much more accurate than what they hear from each other.

Although you should communicate with all employees, it’s especially important to communicate with salespeople. Your sales staff is in constant contact with the public. When you communicate with salesmen, you communicate with many people.

For instance, your salesmen are in constant contact with customers. When you communicate with salesmen, you are indirectly communicating with customers.

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