Using the mike that suits your needs

The first, the one-directional “mike,” accepts sound from one side only. It’s ideal for a permanent installation. This is the “mike” ordinarily used for speakers’ stands. It picks up less noise from the audience since it accepts sound from the opposite side only. Because it’s more sensitive in this one direction, the speaker need not be “glued” to it. He can move around. This freedom is very desirable, too. For words to become natural, their sound waves must travel a foot or more. With a one-directional “mike,” the speaker can stand at least two feet away, which is an ideal distance. “I like to move around when speaking,” said a Cincinnati sales promoter. “This helps me keep attention. Also, it’s almost impossible to use visuals without moving around a little. Therefore, I prefer a one-directional “mike.” Use the one-directional “mike” for regular speaking functions. It offers fewer technical problems. There’s less whistling and squealing, known as feedback.

Advantages in using a two-directional “mike”

The two-directional “mike” accepts sound equally well from front or back and is best for interviews, skits, or demonstrations where two participants face each other with the “mike” placed between them.
In some respects it is inferior to a one-directional “mike.” But it’s superior to the all-directional “mike” in these respects:
1.* Refusing “outside” noises.
2.* Giving the speaker freedom of movement.
3.* Producing fewer technical difficulties.

Minimize use of the all-directional “mike”

The all-directional “mike” accepts sound from any direction. You often see this type of equipment on T.V. When a performer goes into the audience to interview someone, he usually carries an all-directional. This “mike” is the most versatile of all. It can be carried, hung around the neck, placed on a floor stand, or used on a table. Because it’s so versatile, the all-directional is often purchased, as the one “mike” that will serve all the many uses. So you get an all-directional in spite of the fact that it does not serve these many uses in the best possible manner. Who suffers? You do! Leave the all-directional to the “pros.” It’s notorious for feedback and has caused trouble at many sales meetings. The “pro” has a sound control system and sound engineers. You don’t.

Request the “mike” that is best for your purpose, minimizing use of the all-directional.

Last Minute Details to Check

1.* Get to the meeting room early. Then look around.
2.* Check to see if the proper “mike” is installed. Test it.
3.* A light behind the speakers’ stand is tiring. If there’s one there, turn it off.
4.* Put room temperature 5 degrees below normal. The audience will raise it with body heat.
5.* How about water, ash trays, pencils, scratch pads?
6.* Find the engineer. Have him stand by in case the p.a. system gives trouble.
7.* If there’s to be registration at the door, move it outside well away. It will be noisy. And assign someone to see that registration doesn’t result in a bottleneck.

That’s all there is to it. Go on. Have your meeting!

HOW TO MAKE GOOD PHYSICAL ARRANGEMENTS

* Look for the Best Meeting Room Arrange Conventional Meals
* Inspect the Room Yourself
* Decide on the Best Seating Arrangement
* Guard Against Alien Noises
* Anticipate All Physical Needs
* Request the “Mike” That Fits Your Needs
* Check Last Minute Details

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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