Sales Meeting Ideas and Tips



Using Opaque Projector, Overhead projector, and Chalkboard

How to use the opaque projector

Another visual aid is the opaque projector. This machine is heavy and, therefore, not as portable as other equipment. But it will project any object in true color.
Actual physical specimens can be projected even an article such as a fountain pen or cigarette lighter. Full sheets of copy, pages from catalogues or magazines, pictures, and other printed matter can be shown. In fact, any object that will reflect light can be shown in semi darkness.
You sometimes have something unusual to show. If it’s too small to be seen without enlargement, consider the opaque projector, which is capable of doing many jobs.

The versatile overhead projector

The overhead projector is even more versatile. It enables a speaker to face his audience in a fully lighted room while projecting pictures on a screen above and behind him. Also, certain overhead projectors can be adapted to show slides and filmstrips. Many companies use the overhead projector for training in connection with sales forms and reports. An order form, for example, can be projected for all to see and discuss.

How to use the chalkboard

Time changes everything to some degree. Yet the old fashioned blackboard is still the most widely used visual aid of all. The trend now favors green, tan, or blue colored boards, called chalkboards rather than blackboards. Such boards are excellent for listing points the audience should remember. “Good chalk talks are the backbone of some of our best sales meetings, especially the smaller ones. You give ‘em something to see,” vowed a Dallas personnel manager. “And to recapture interest, you can strike the board several times with the end of the chalk. It really focuses attention!”

Showmanship and suspense can be utilized through the strip tease technique. Simply write your main points on the board before the meeting starts. Then tape a separate piece of blank paper over each point. The audience is held in suspense until a point is made verbally, at which time you rip off the piece of paper covering the point. Thus you present the point visually as well as verbally.

Eight Tips for Using Chalkboards Effectively

Pot only major teaching points on the board. Determine in advance what those points are. Decide how each point can be summarized. Write or print rapidly. When writing keep your side, not your back, toward the audience.
Talk while writing, to avoid a lag. Use colored chalk for variety and showmanship. Do not list the next point until you finish discussing the one preceding it.

Tags: sales meeting




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