Sales Meeting Ideas and Tips



Using Generated Charts, and slap boards

Generated charts may substitute for chalkboards

A hard-hitting sales executive may feel that a chalkboard smacks of a schoolroom set up. If so, he can use generated
charts. To use generated charts, attach a pad or set of blank charts to an easel. Then, using a crayon or marking pencil, develop the chart while in front of the group. As with a chalkboard, you write as you make your presentation. When one sheet is filled, you flip it over so you can write on the next.

If the information on a sheet must be kept visible longer, tear it off and tape it on the wall. There may be occasions when you’ll want to tape several charts on the wall a combination of good teaching and good showmanship.
“I like to use generated charts,” declared a Charlotte, North Carolina executive. “The audience is intrigued because no one can anticipate what I will put on them. Sometimes I even draw cartoons to help illustrate my points.”

How to use prepared charts?

Try using prepared charts, sometimes referred to as flow charts. They’re mounted in the same manner as generated charts. But the writing on prepared charts is done in advance.

Keep the charts simple. Put only one major idea on each chart. For instance, a single word might be the only thing on a chart making the idea stand out.

For greatest impact, have an artist illustrate the charts and let the drawings tell much of the story, because they will create interest and can easily be remembered. Animated drawings or cartoons are usually best which can be created in less time with less professionalism required.

As you show each page to your audience, be sure to read all the words on it before elaborating. The audience will automatically read all of the copy, regardless of what you do. It’s their natural reaction. Having directed their attention to the new sheet, keep your own attention there until you’ve read it in its entirety. Do otherwise and you lose your audience.

How to build your points using a slap board?

Slap boards are becoming more popular. There are several variations of this tool, but the different types have one thing in common. The speaker literally “slaps” cards, containing his main points, onto a board.

One of the first types in use was the magnetic board, which has a metal front or face, usually covered with a thin fabric. Small flat magnets are mounted on the back of each card. This device is dramatic. The law of gravity seems suddenly to become ineffective! Moreover, it permits the speaker to build up his points one at a time, visually as well as verbally. “We use slap boards in all of our branches,” said a chain store official. “The slap of the card keeps the audience alert. Of all types of visuals, we like the slap boards best.”

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