Sales Meeting Ideas and Tips



Using flock board and tape recorders in meetings

The flock board is an innovation

A more recent innovation is the flock board. It’s face is covered with a fabric with long loose fibers. Strips of fabric with short stiff fibers are glued to the backs of the cards. When the speaker slaps the cards against the board, there’s locking action. Many people have used flannel or felt for covering the board, hence the terms flannelboard and feltboard. Coarse sandpaper, pasted on the backs of the cards, will adhere to most materials.

Since most executives are not the “do-it-yourself” type, slap boards are seldom improvised. Various kinds and sizes, complete with tripods, can be purchased at commercial audio-visual houses.

But any slap board is more practical when used to support a talk that’s given repeatedly. Preparation of cards involves a little effort and expense. Where the same cards are used several times, the investment is proportionately less.

Six Suggestions for Using Slap Boards
1.* Be sure the information printed on the cards is what the audience should remember. No trivia.
2.* Consider using some cards containing photographs, diagrams, charts, symbols-anything but plain copy.
3.* Practice slapping the cards on the board so there’ll be no fumbling during your presentation.
4.* Make a last minute check to assure that the cards are arranged in sequence of use.
5.* Keep each card out of sight until you place it on the board.
6.* Face the audience-not the board-^as much as possible.

Tags: sales meeting




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