Use postcards and city directories

3.* By sending postcards, bulletins or letters you can get prospective salespeople to a recruiting meeting. Two things should be considered: what does the mailing piece say and to whom is it sent? Good results have been obtained with one-page bulletins. An excellent mimeographed job is okay. If the quality of the mimeographing is subject to question, use printed bulletins. Be sure there’s some art work on your bulletin. Dress it up! Further information on bulletins can be found in the chapter on “How To Publicize Your Sales Meeting.”
A San Angelo, Texas, direct salesman said, “I’ve used postcards with good results. Try them.”

* * June 16, 1960
* * We have several openings. If you are interested in either part-time or full-time work, report to 3609 Lynndale at 2 P.M. on Tuesday, June 21st. Please be prompt. William Crane Hassell Company

To whom should mailings be sent? That’s the BIG question . . .
Some companies have used the telephone directory with fair results, but nothing to scream about. Mailings are made to everyone. You can also purchase mailing lists containing names and addresses of salespeople in your general area. To find a firm that sells mailing lists, look in the classified section of your telephone directory.

4. City directories are quite helpful. There the occupation of each person is shown. Simply check to see which people are already in the selling profession. Then direct your mailing to those people. “It’s much easier to recruit a man who’s already in sales work,” remarked a Cheyenne businessman. “You don’t have to sell him on sales work as a career. He’s already sold on it. You merely need to attract him to the opportunity in selling, that you have to offer.” People found in the city directory must not necessarily be contacted by mail. Telephone them. Or go to see them!

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

Kindly consider linking to this article by just copying and pasting the code below on your website/blog ( press Ctrl+C to copy the entire code). The text link will look on your website like this: Use postcards and city directories

<a href="http://www.sales-meeting-ideas.com/use-postcards-and-city-directories.html">Use postcards and city directories</a>