Use Bulletin boards and salespeople to find sales staff

5.* Your sales staff can bring prospective salespeople to your recruiting meetings. Get everybody to bring a friend-or two. Many companies pay a finder’s fee. The salesman who finds another person to sell for the company is rewarded for finding him. The finder’s fee might be $10 . . . or $25 . . . or more.
Under certain marketing plans, the finder receives a continuing override on sales made by people he has recruited. In such cases, however, the finder is usually responsible for training and motivating the people he has recruited.
The point is this: your salesmen know many people. They can influence some of those people to attend recruiting meetings. Urge them to do it. This is one of the best ways to build attendance.
A Tulsa man reported, “I had each of my men write down the name of every acquaintance who might like to join our sales staff. The next step was to invite the acquaintances to a recruiting meeting. I offered a prize to the man who could turn out the greatest number of his friends.
“A total of 31 new people showed up. Thirteen have been signed as salespeople! And we’re still signing up people from that meeting.”

6.* Bulletin boards can help spread the word. Use them.
For example, there are bulletin boards in many town halls, public libraries, and state employment commissions. Supermarkets in most sections of the country are attempting to become focal points of the community. They, too, have bulletin boards.
For best results, use a printed notice. If nothing else, a typewritten notice will do.
Keep it simple. Also, keep it “blind,” so as not to cheapen your product or the opportunity to represent it.

* * LOOKING FOR A JOB?
* * EITHER PART-TIME OR FULL-TIME?
* * CALL MR. ADAMS AT CLOVER 6-2184

An enterprising direct sales supervisor confided, “I go to real estate offices where tracts are being sold. Such an office is usually located in the subdivision itself. Invariably there’s a bulletin board.”
He continued, “I ask the real estate people if some of their prospects argue that they cannot afford to buy new homes. Then I show how to overcome that objection. My notice on the bulletin board shows the prospect that employment is immediately available. Employment means income. It’s as simple as that! I’ve obtained some very good salespeople in this way!”

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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