How to select an appropriate theme

There’s no limit to the number of ideas around which a theme can be built. But before selecting a theme, review your agenda. Then decide which theme will help most in dramatizing your agenda. Themes are somewhat flexible. But be sure the theme selected is in accord with the objective of the meeting. The theme should actually help accomplish your objective.

For example, if your objective is to get salesmen to make more calls, the “Back To School” theme is not appropriate. The words, “Back To School” imply training rather than motivation. Themes such as “Go Getter” or “Big Game Hunt” would be better. The “Go Getter” theme is centered on the idea of making every salesman a “Go Getter.” The “Big Game Hunt” is based upon searching for some big customers or big sales.

Also, you should consider the theme’s appeal to your particular type of sales organization. Two-fisted salesmen at the wholesale level would sneer at a Valentine theme. However, it would be acceptable to a group of ladies who sell cosmetics direct to the consumer. Themes of interest and benefit to new men may be boring to salesmen with more experience. This, too, should be considered. Some firms conduct separate meetings for new men.

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