How to apply your central theme

Now apply the theme to your agenda. Go over each event, tying in the many ideas suggested by the theme. A little imagination pays big dividends. At a small meeting, strong tie-in of the theme can appear to be juvenile. But at larger meetings, there’s room for color. And if ladies are present, the audience is even more receptive to stunts relating to the theme.

For example, a sales meeting conducted for 10 or 15 men should not receive strong application of the theme. Why put on a show without an audience? With a group of 200 or more, however, emphasis on the theme should be heavy.

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