The six major news angles

How to use the six major news angles

1.* The meeting itself. The basic idea that a meeting will be conducted is of some news value. Larger meetings are naturally of greater interest. Don’t tell what the meeting will mean to the minority attending. Explain what it will mean to the majority of readers, the many people who will not attend. Example: “If you’re asked to buy a foreign auto, don’t be surprised. Foreign Cars, Inc., importers of three European automobiles, will conduct a sales rally tomorrow at the Bluebonnet Hotel. Auto dealers will be shown how to contact more prospective buyers. “See the People” is the theme of the meeting. Every resident of the area probably will be seen, too. An all-out sales promotion is planned. “Some 45 dealers are. . . .”

2.* Visiting fireman. An expert is a guy from out of town. His opinion may receive little attention at home. But if he’s a specialist from out of state, he’s “copy.” Your principal speaker should have something newsworthy to say, even if you must put the words in his mouth! He can be pictured and quoted on arrival. Or an account of his speech can be featured.
Example: ” ‘Consumer credit is the backbone of the economy,’ declared Jim Starr, credit specialist from Denver, Colorado. ‘Credit makes sales and keeps employment high.’ “Starr is here for a meeting of . . .” Newspapers sometimes request advance copies of the principal speech. When arranging for the principal speaker, let him know if extra copies of his speech may be needed for publicity purposes.

3.* Local personality. Readers are always interested in local people. First, what local people are sponsoring the meeting? Who’s making arrangements at the local level? What local people will speak? Will the mayor make a welcoming address? What local companies or agencies are involved? Next, will local people receive any awards? Recognition of hometown personalities has general appeal. Example: “Little Town’s own Johnny Jones will be honored at a dinner meeting tomorrow.
“Jones, a life time resident of Little Town, will be recognized as the state’s leading typewriter salesman. He sold more machines last year than any other salesman in Missouri. “The meeting will be held at the offices of Little Town Typewriter Company. More than 30 salesmen . . .”

4.* New models. Improvements of products are news. They denote progress. They show trends. Be sure your copy points up the affect on John Q. Public. Example: “The large, heavy television set will soon be a thing of the past,” according to Irv Levenson, Vice President of T.V. Products, Inc. “Our new set features a large screen with a minimum of mechanical parts. It can be hung on a wall, like a picture. Levenson stated, “This will change the living habits of many families. Instead of one recreational room in each home there will be several. Our low priced set will be placed on the wall of every room in the home. “Levenson is here for a meeting with . . .”

5.* Company growth. Success stories are both interesting and inspiring. The growth of your company could serve as the basis of a news release, the sales meeting mentioned incidentally. News papers continually seek stories related to the American free enterprise system. Corporate growth can easily be woven into such a story. Example: “America is still a land of opportunity. The Foster Tool Company is ample proof. “Foster Tool was founded five years ago on a capital investment of only $2,500. Today the company is grossing $100,000 per month. ” ‘Anything is possible in this wonderful country of ours,’ vowed Jack Foster, company president. ‘We’re really just getting started/”Foster is here for a meeting with distributors of Foster Tools. The meeting will. . . .”

6.* Current news. Some phase of the company operation can be related to current business trends.
Example: “Retail sales are off 15 percent this year. Yet Wesley Manufacturing has had a 20 percent increase in sales.
” ‘Good customer service is our secret of success/ reports Charles Morgan, President of Wesley. ‘Our sales are up because customers like our service.’ “Some 30 employees of the company will convene here tomorrow to learn still more about customer service. The meeting. . . .”

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

Kindly consider linking to this article by just copying and pasting the code below on your website/blog ( press Ctrl+C to copy the entire code). The text link will look on your website like this: The six major news angles

<a href="http://www.sales-meeting-ideas.com/the-six-major-news-angles.html">The six major news angles</a>