The Five Step Plan in Preparing a speech

A bird’s-eye view of the five-step plan…

* Decide Upon the Point
* Determine Whether It’s Appropriate
* Develop Examples of What, How, When, Where It Works
* Restate the Point With a Plea for Action
* Work up an Interest Getter

Now the speaker is ready to arrange his material in the order in which he will deliver it. This can be done simply by moving the interest-getter from the bottom of the list to the top.

Why the five-step plan is so effective?

The foregoing five-step plan works wonders! It places enough emphasis on the one main idea so that the audience remembers it. Many will take action, which is still more significant.
There’s another reason why this five-step plan is so effective. It’s based on consideration of the audience and automatically answers questions that may arise in the minds of the persons listening.

How audience reaction is taken into account?

For example, when a speaker is introduced, some people in the audience are indifferent. They ask themselves, “Why should I listen to him? Hope he doesn’t talk too long. Isn’t there something else I should be doing?” But the speaker’s interest-getter crashes through the barrier of indifference-it makes the audience want to listen.
When their attention has been captured, they start wondering, “So what? This doesn’t affect me, does it?” The point answers such questions. It pins things down and gives listeners the specific idea for which they are now ready.
After the point has been made, people want reasons or justification for it. They’re thinking, “Why? Why should we do that, or why is that true-just because he says it?” So it is logical to give reasons for the point. The reasons help sustain interest and sell the major idea.

By this time the audience is thinking, “Sounds okay so far, but how would it work in actual practice? Is it just theory, or is there proof of it?” The speaker holds the audience by giving examples which answer their questions. He supplies the who, where, when and how-the information the audience wants.

At this point the audience knows what to do and how to do it-All that’s needed is the inspiration to take action. By returning to the point and closing on a high note, the speaker climaxes the speech in a manner that inspires action. Thus, the audience is left with a feeling of completeness and satisfaction. Listeners are given the information they want at the right time-from the beginning of the speech to the close.

Simplicity makes it easy to use

Many items for the home are delivered in factory packaging and must be assembled by the purchaser. The instructions for assembling often state “So simple that even a child can do it.” But most of us aren’t children. Maybe that’s why we sometimes have trouble! Or perhaps the assembling is sometimes not simple at all, any plan should be so simple that people can use it. That’s another feature of this five-step plan for organizing a speech. It’s quite simple. People speaking at one of your sales meetings can learn how to use it in no time at all.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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