Making the audience listen and stay on schedule

Your objective can be better accomplished if the audience knows what you’re trying to do. Let your plans be known. If you’re simply to give a ten-minute pep talk, tell them that at the outset. If it’s an all-day meeting to improve selling practices, then say so.

Give a brief preview. Suggest that they watch for certain highlights to take place. By so doing, you make the audience feel that it’s being taken into your confidence. You remove psychological barriers, and establish a common ground. The result is a warmer atmosphere, as well as greater co-operation from the audience.
Above all, point out the benefits to be received. Give them due incentive. Make them want to be a part of what is to follow.

How to stay on schedule?

Starting on time is a must. Yet it’s no more important than ending on time. By ending on schedule you show consideration for all members of the audience which goes a long way toward creating a good atmosphere at future meetings.

Hoping the agenda will be completed at the proper time is not enough. You must work at it. You’ll happen to end on time when you cause the happening. Further, an apology for a tardy close won’t get you “off the hook.”
Allow a specified number of minutes for everything that will take place. Advise each participant that success of the meeting is dependent on his willingness to stay within the allotted time. Then set time aside for emceeing.

How about comments from the audience? Will they be time consuming? If you have any, they will be. So allow time for any discussion that might take place. Your schedule will be badly shattered if you do not.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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