It’s said that we use only 10 percent of our mental capacities. True or not-most of us do little creative thinking. We’re too involved with routine matters.
Ever done any brainstorming? Brainstorming is a specialized type of sales meeting. The purpose of it is to stimulate creative thinking. One creative thought might eliminate your greatest problem! A single new idea might double or triple your sales volume! A fellow in Duluth, Minnesota, stated, “My prior associates worked together at solving problems but did no creative thinking. Here at this company we have regular meetings involving creative thinking. They’re both satisfying and rewarding.”
Brainstorming has paid off for many sales executives. It can pay off for you.
You Can Solve Problems.
Group thinking is widely used in business today as a means of solving complex problems. Many firms have increased sales, while others have reduced selling costs, and some have done both.
It’s easy to stage a problem solving conference. One person suggests the first step toward solving a problem. The next missing link is provided by another person. Someone else fills in the third gap, and before long a solution is reached.
One of the nation’s leading airlines arranged for regular problem solving conferences years ago. The director of operations said, “Every major problem involves more than one member of the staff. Why not let all concerned, tackle it together?”
Tags: sales meeting
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