Joke Category - The Unexpected

The Unexpected

People can be made to laugh when surprised. Apparently it’s fun to be fooled, because the unexpected has been the basis for many jokes.

For instance . . .”A man was on top of a tall building, ready to jump off. A policeman saw him and said, ‘Hey, wait a minute! You don’t want to do that. Let’s talk this thing over.’
“So they talked it over for three or four minutes. Then they both jumped off!”
OR
“A sales trainer had finished a lecture and was attempting to start group discussion. He asked for questions or comments, but none were forthcoming. Again he asked, ‘Questions or comments, if you will please.’ But a deadly silence ensued.
“When everyone became a bit embarrassed, the trainer quipped, ‘All right. Thank you very much for all those fine questions and comments. Now we’ll go on to the next subject.’ “
The audience laughed. The tension was broken. A lively discussion followed, simply because the trainer had said the unexpected.

Another illustration: “Everyone on this side of the room who likes pie, please raise your hand … if you like ice cream, raise your hands.” The speaker points to one side of the room, then the other. “I now pronounce you pie a la mode!”
They’ll laugh gustily, since it’s the unexpected.
When selling a laugh on this basis, make the turn of events as completely unexpected as possible. Phrase your remarks in such a way that the audience is taken fully by surprise. You then have maximum effectiveness.

Since the day of Adam and Eve, sex has served as the foundation for funny stories. The sex urge is both fundamental and intriguing. Since you’ve doubtless heard many jokes on the subject, elaborating hardly seems necessary.

Here’s one that regales an audience: “Years ago I was working in a little country store when a lady came in, who wanted to buy a dress. Having selected one, she asked if she might try it on.
“As I said, it was a little country store. We didn’t have a dressing room. We had simply a curtain in the rear of the building.
“The lady stepped behind the curtain, and I handed her the dress. At that moment the boss walked up and said, ‘Bill, if I catch you trying to peek while this lady tries on that dress, I’m going to fire you!’
“Now, after I lost that job . . . (!)”

The foregoing leaves something to the imagination. This is much preferred to an uncouth story or one containing profanity. Vulgarity cheapens any story. In effect, it weakens the position of the speaker; it depreciates him in the mind of the audience. A professional speaker has often told of a food salesman, a liquor salesman, and a mattress salesman. The food salesman said, “I hate to see a woman dine alone.” The liquor salesman said, “If there’s anything I hate, it’s to see a woman drink alone.” And the mattress salesman said not a word!

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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