Sales Meeting Ideas and Tips



Ideas from the theater

The crossover, a technique of the theater, tends to animate a meeting. Signs are carried across the stage, the bearers remaining silent. Each sign contains a major point. As the point is made verbally, it is also made visually. Another use of such signs is in providing humor. As an example, the point of a speaker’s talk might be, “Know your merchandise.” At the proper time someone crosses with a sign which states, “Only a goof …” A few steps behind him there’s another person, his sign stating, “Would ever fail …” Then comes the third person, his sign saying, “To know his merchandise!” All crossovers are rehearsed to perfect the timing. Persons crossing the stage act casual-even a little indifferent.

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