How to use giveaways effectively

Small giveaways help make one meeting different from the others. At a meeting designed to motivate, those present were given lapel type badges. Printed on each badge was “IRMG-BGOMB.” The letters stand for “I’ll Reach My Goal By Getting Off My Bottom!”

One firm, putting emphasis on its first advertisement in a national magazine, passed out large lapel buttons containing the words, “I’ve seen it-have you?” Any novel idea related to the theme of the meeting might be used as a giveaway. At a meeting based on the Valentine theme, wives and sweethearts were invited and small heart-shaped boxes of candy were distributed. On another occasion, hats that reflected the theme were passed out and donned on the spot.

At a meeting of salesmen who were all being compensated on a commission basis, large wallets were given away. The name of the salesman was engraved on his billfold, making the gift personalized. The wallets were, “For carrying the additional commissions you’ll make by applying the information imparted at this meeting.”

Another unique giveaway is an unsigned check. A company in Texas offered $50 to every salesman who produced a certain amount of volume within a specified period of time. An unsigned check for the $50 bonus was made in favor of each salesman. The checks were distributed at a meeting. The men kept the checks as constant reminders of the extra “half-hundred” that could be earned. This made the cash offer more meaningful, caused everyone to work harder at earning it.

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