How to use experts in an unusual way?

Another refreshing approach is called The Big Switch. This is where the audience is divided into several groups and an “expert” assigned to each group. The “expert” leads a discussion on pertinent subjects, answering any questions asked of him.

After the “expert” has shared his knowledge for a designated length of time, a whistle is blown. At this signal the “experts” change places. They rotate from group to group until each has spent time with every group. “We’ve used this at several meetings,” reported a steel company sales official. “It worked well every time. Everybody likes a change from the ordinary. “Besides,” he continued, “I’ve noticed that the salesmen are glad to get better acquainted with the ‘experts.’ They take pride in quoting the ‘experts/ as if they’re close personal friends.” This event is especially effective where the audience does not ordinarily have access to the “experts,” or to their information and knowledge.

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