How to use costuming?

7.* When one of your speakers appears in costume, color is added. The theme of the meeting will usually suggest costuming ideas.

Case in point: The National Society of Sales Training Executives used “Five Ring Circus” as the theme for a meeting. The emcee was dressed like a ring master. One speaker was attired as a tight-rope-walker, another as a clown. Still another displayed the costume and muscles of a circus strong man.

8.* Costuming can often be connected with the subject ofi the speech. “The Art of Selling” might be the subject. The speaker appears as an artist. He wears a smock and tarn, possibly with a thin mustache. He carries a brush and palette. Thus he “paints” a vivid, visual picture and he can actually paint his major points on a canvas mounted on a tripod.

9.* Even a talk on selling as a career can be spiced. Your speaker appears in work clothes of his prior occupation. If he was a brake-man on a railroad, he makes his talk while wearing the same over alls he wore before. A denim cap, red bandana, and brakeman’s lantern would complete the costuming. He connects his unusual attire by telling how and why he left a brakeman’s job to become a salesman.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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