How to use a tape recorder profitably

A tape or wire recorder adds zip to a sales meeting. It’s useful in producing prerecorded sounds that are not readily available at the location of the meeting. As an example, let’s suppose a V.I.P. is unable to attend. Get a taped message from him and then play it at your meeting.
Caution: audio without visual can quickly become boring. Use only brief messages. For maximum interest, project a picture of the V.I.P. so that the audience can see him while hearing him.

Recorded music can often improve your staging. A New Jersey sales training manager reports, “I once made a talk on positive thinking. I used a recording of the song “Accentuate The Positive.” The music climaxed my speech quite effectively. In fact, I was given a standing ovation!” Another executive spoke on the future of salesmanship. He used a recording of “I Believe.”
Still another used a recording of an automobile wreck, followed by the eerie wail of a siren. It animated his subject, “The Accident That Killed a Sale.”

A food supplement concern developed a library of talks that were taped by outstanding sales personalities. The tapes were used time and again at various sales meetings conducted by their salespeople. “This added to the meetings,” reported a company official. “I highly recommend a tape library.” A recorder can also be used to present the commentary for a slide or filmstrip series. The preparation of such a series is a big job and is seldom undertaken unless the series will be shown many times. A recorded narration can be played every time the series is projected. This gives a professional flair to the proceedings. It also saves breath!

A company distributing auto parts made different use of a tape recorder. Reports of poor sales meetings emanated from the company’s western division. So a recorder was used to monitor the meetings. A tape of each meeting was sent to the home office. Knowing the “brass” would hear the tapes, the division manager conducted better meetings. And the suggestions he received from the home office made his meetings still better.

Tags: sales meeting

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