How to use a corporate “character”

A novel idea is that of a corporate “character.” Several firms have adopted a mannequin, others a dressmaker’s dummy. They use the prop again and again. It adds a feeling of realism, as the dummy can be a customer who “listens” to sales presentations and “voices” objections. Or he can typify the company salesman, or serve as the symbol of good salesmanship.

Corporate “characters” have been named Sammy Surefire, Georgie Gogetter, and Willie Salesmaker. A producer of mens’ hats named his “character” Harry the Hat, while a manufacturer of ladies’ skirts selected the monicker Fanny Fullskirt. In some instances corporate “characters” have become as much a part of the organization as the coffee break.

Variety Is the Spice of Life

As you can see, there are many ways to give a flavor of variety to your meetings. Keep your salesmen guessing. Variety is truly the spice of sales meetings as well as the spice of life.

When more variety is needed, use some of the ideas explained in this chapter. They will spark still other ideas ideas of your own. Use them. Be a showman. Good showmanship is essential.

HOW TO USE VARIETY AND SHOWMANSHIP
Rotate Chairmanship* * Goal Merchandise
Seminar* * * * Christmas Presents
Panel Discussion* * Quiz Programs
The Big Switch* * * Contests
Discussion Groups* * Steak-Bean Dinner
“Interpreters”* * * Candle or Ice
Courtroom Procedure* * Interruptions
Impromptu Speakers* * Skits
Costuming* * * Crossovers
Outside Speakers* * Giveaways
The Great Swami* * * Jackpot
Coroner’s Inquest* * Promptness Drawing
Entertainment* * * Testimonials
Interviews* * * Corporate “Characters”

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