How to submit your newspaper releases

These three basic releases should be taken to the city editor’s desk. The best contacts are personal contacts. In large newspaper offices, it is not always possible to see the city editor himself. Personal contact with his assistant is usually satisfactory, however. All stories should be taken to the editor two days before the release date. This helps the editor plan his paper. It helps him make room for your story. Keep the conversation brief. You create a more favorable impression with busy newspaper men if you can transact your business quickly.

Typical approach: “Good morning. I’m John Brown. I’m handling the publicity for a big sales meeting that’s coming here next week. Here’s a story for you. If I can be of further help in covering it, you’ll find my name and phone number on the release. Thank you.”

How to get extra newspaper coverage

Of course, many sales meetings need and deserve no newspaper publicity of any kind. Where publicity is desired, the three basic releases should be ample. However, on rare occasions you’ll want all the coverage you can get. Extra plugs can often be obtained in the society and entertainment sections. Often a visiting executive will stay at the residence of a local friend. This should get a squib on the society page. Professional entertainment is sometimes used. Contact the entertainers or their agent. You can get a news story and picture for the entertainment page.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

Kindly consider linking to this article by just copying and pasting the code below on your website/blog ( press Ctrl+C to copy the entire code). The text link will look on your website like this: How to submit your newspaper releases

<a href="http://www.sales-meeting-ideas.com/how-to-submit-your-newspaper-releases.html">How to submit your newspaper releases</a>