How to Put Humor Into a Speech

A talk at a sales meeting should ordinarily contain some humor. Granted-the purpose of the talk is not to entertain. But a few laughs make the rest of the talk more palatable. Even the highly-paid professional speakers may depend upon humor to sell the remainder of a speech. In fact, they use humor to a greater degree than speakers who are less skilled. Since the silver-tongued “pros” must use it, the less articulate should consider doing likewise.

“We have an outside speaker at most of our large meetings,” reported a Memphis sales executive. “It’s usually a ‘big man/ someone who can attract a sizeable crowd. And, of course, such a person is a skilled public speaker, but with all his skill, he invariably depends upon humor. Without some good jokes, his effectiveness would be questionable.”

Suggest to your speakers that they use a little humor. It keeps your sales meetings from being so “dry.” Not everyone can tell a joke well. But everyone can learn to do so. Joke telling can be compared with any other skill. For instance, it can be compared with the ability to use a typewriter. Not everyone knows how to type, but everyone who wants to do so, can learn.

How to become a good story teller

To become skilled at telling a funny story, one should know the basis for humor. He should know why people are expected to laugh at a joke. Armed with this knowledge, he can more effectively appeal to the reason for laughing.

The basis of nearly every joke will fall in one or more of four categories:
1.* Man’s inhumanity to man.
2.* A natural target.
3.* The unexpected.
4.* Sex.

Let’s discuss each of these. First, what is meant by man’s inhumanity to man?

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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