How to Publicize Your Sales Meetings

Many sales meetings need little publicity. Some need a great deal. An in-store meeting is easily promoted. Employees are paid to attend and have no choice in the matter. “Captive” groups can be assembled readily. Word-of-mouth is usually sufficient. Then there’s the employee bulletin board, the house organ, and the store p.a. system. But attendance at certain sales meetings is optional. Franchised dealers, for example, can often retain their franchises without attending meetings conducted by the wholesaler or the manufacturer. To get their attendance, there must be real promotion.

Trade associations have the same difficulty. Members must want to attend. Sales meetings, therefore, are publicized. Meetings must be sold. There’s often another reason for publicizing a meeting. The product concerned is brought to the attention of the public. This publicity is good public relations. It’s gratis advertising. Promotional Bulletins and Publicity Releases. There are two reasons why certain sales meetings should be publicized. First, to get attendance. Second, to advertise your product. Now let’s discuss how to publicize your meetings.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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