How to prepare your agenda

To prepare an agenda, select topics in keeping with the objective.

If you want to motivate salesmen, what subjects would be most likely to do it? Wouldn’t something on enthusiasm be inspirational? What about positive thinking? Should you have someone give an account of how he succeeded?

Let’s suppose you want to train instead of motivate. In what areas is training needed? On product information? On closing techniques? Can training needs be satisfied at one meeting or should a series of meetings be scheduled? Which training needs are most important? For example, isn’t it all important for every man to master his sales presentation? Which needs are most urgent? Shouldn’t you do something now to get the men to move overstocked items?

Ask yourself questions such as these. You can then decide upon appropriate subject matter.

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