How to prepare the close of a talk

The speaker has decided on a point, has convinced himself that the point is a good one, and has developed examples to show how it works. Now he’s ready to prepare the close. When closing, the speaker restates his main idea. He returns to his point briefly but convincingly and makes a plea for action. This last step is begun with such words as, “So I say”; “So be sure to . . .”

A speaker at a Sales Executives Club Meeting concluded his talk on positive thinking with: “Therefore, let’s think positively. Negative thoughts are poisonous. Whereas, positive thoughts produce sales. Think positively about your job, think positively about your merchandise, and think positively about your salesmen. Then you have a right to think positively about your future. “This type of close clears up any misunderstanding about the main point. Also, it leaves the point uppermost in the mind of everyone. The audience knows what is expected as a consequence of the talk. In short, it “wraps everything up in a neat package.”

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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