How to make your speakers get hot?

31.* Many speakers should be jabbed with a red hot pole. They’re too dull! While a good sales manager won’t use a poker, he will do other things. For instance, he might pick out two or three places where emphasis is needed. He asks the speaker to pound the podium at those points in his talk. The pounding is practiced. This loosens up the speaker and causes him to put more life in all of his talk. Or a pitcher of water and a glass can be placed on the stand. He knocks them off at the climax of his talk. An enthusiastic sweep of his arm, in a natural way, will give the audience something to remember!

32.* For a talk on enthusiasm, your speaker must be a sparkling example. He could say, “If you are really enthusiastic, people will be grabbing at your coat tail to get in on this thing you’re so hepped-up about. They’ll literally rip your coat wide open!” At this moment he tears off half his coat! He continues with, “Nothing can cool off an enthusiastic salesman. Not even a pitcher of ice water poured on the top of his head.” He promptly empties a pitcher of water over his own head!

33.* If your speaker is incapable ofi getting hot, the audience can help. Occasionally, someone must be used as a speaker regardless of his temperature. When all else fails, the audience can help him. He could offer a prize for the best answer submitted in writing on subject concerned.

As an example, he might be speaking on product information. He can offer a prize to the person giving the best 25 words on “What I like most about my merchandise.” Time is allowed so answers can be written during the meeting. This minimizes his speaking.

Judging takes place in another room while the meeting progresses. Near the end of the meeting a few of the best answers are read and briefly discussed. The prize is then awarded. The contest won’t make the speaker any hotter. But it will make his part of the meeting more enjoyable. Your sales force will derive more benefit, too.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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