How to make a talk light and interesting?

10.* A talk on courtesy to the customer could be very boring. But here’s how your speaker can put animation in it. He stages a demonstration. “Now we’ll enact a scene involving customer courtesy. This incident takes place in a grocery store. I’ll play the part of the customer. Fred Jones, approaching the speakers’ stand dressed as a grocer, will act as the salesman.” The customer asks three or four questions about the merchandise: “Where is the flour? Are these the best potatoes you have? Don’t you have cheaper tomatoes?” The clerk is indifferent, then discourteous, then extremely rude.

The climax is reached when the customer angrily declares, “If that’s the way you treat your customers, you can take your groceries and go to the devil!” The customer throws several grocery items, including a sack of flour, at the retreating clerk. The sack hits the wall. A hole in it causes flour to be strewn in all directions! Your audience will roar. They’ll then be receptive to your speaker’s remarks on the subject.

11.* A “dry run” given by one of your speakers may show that he’s planning to “preach” to his audience. If so, something should be done about it. An audience doesn’t like to be told, “You gotta do this and you gotta do that.”

Your speaker could animate his speech by introducing a “prospective customer” to the audience. He asks the “prospect” why he bought from another company. The “prospect” refuses to reveal anything except that he was given a better deal.

Then the speaker “hypnotizes” the “prospect.” When quizzed under “hypnosis” the “prospect” tells the truth. “I really wanted to buy from Johnny Jones-that salesman (he points to the audience) sitting there. But he gave up too soon. If he doesn’t sell on the first try, he gives up.” The “prospect” continues, using points the speaker had originally planned to use in his talk. “And I couldn’t buy from Ed Smith, because he doesn’t know his merchandise. As for Charley Brown, he always wants to argue!”

12.* Here’s another way to accomplish the same thing. Your speaker can lighten his presentation by using a hand puppet-the type worn like a glove. The puppet brings out the main ideas, the speaker confirming them. The speaker can operate the puppet himself. Since he’s not likely to be a ventriloquist, he could play a tape recording for the voice of the puppet. Better still, there can be a second person concealed from view. He operates the puppet and serves as its voice.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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