How to hit the jackpot?

Some marketing firms do not enjoy an employer-employee relationship with their salespeople. These sales companies must work exceptionally hard at conducting good sales meetings, as attendance can hardly be required when an employer-employee relationship does not exist. The salespeople are independent contractors. Because less can be required, attendance at meetings is often low. Further, some of the people attending may not be very productive. Under those conditions, a jackpot drawing can do much toward improving the situation.

As people enter the meeting room, they sign slips of paper which are put in a large bowl. When the meeting begins, a slip is drawn from the bowl and the name is read aloud. The person whose name is drawn must prove he has made at least a minimum number of sales since the previous meeting. If he can do this he receives the jackpot.

This type of drawing is good for several reasons: it helps get people to the meeting, it encourages them to get there on time, it gets them there with a sale or two to their credit, and it adds sparkle to the affair. Perhaps a promptness drawing or some sort of jackpot will give a flair of showmanship to your meetings. Why not try it?

A manufacturing firm featured a bedroom suit as the promptness prize; however, when the prize was given away it proved to be a pair of pajamas!

Let them tell about the benefits

Testimonials help sell sales meetings. Some of the more popular and successful salesmen are asked to give testimonials. They tell exactly what sales meetings have done for them. To pinpoint it, a salesman reports on how he was helped by something presented at the previous meeting or he even tells of benefits received from the meeting presently being conducted.

It’s refreshing to the audience to hear such comments from salesmen, because too often they come from company officials. It’s a good way to vary the routine.

Tags: sales meeting

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