How to give your audience what it wants

So much for your objective. What does the audience hope to accomplish?
Many members of the audience will have their own objectives. Some will want one thing, while others will want another. One individual may desire certain product information, for example. Another might be seeking the answer to a new objection.

Group discussion will satisfy many of these specific needs. However, the major need oi the audience is a good meeting. Make the meeting interesting, enjoyable, and beneficial. Everyone would gladly settle for that! Make each meeting so interesting, enjoyable and beneficial that the audience will welcome the next.

Occasionally you should poll the audience. Hand out pieces of paper headed, “Subjects to be covered at future sales meetings.” Some of the suggestions that are listed will surprise you! By covering most of their requests, however, you’ll be giving the audience the subjects desired. Most of their topics will be good ones, too.

Tags: sales meeting

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