How to Ensure a Good Audience

Negative thoughts tend to close the mind. Because of this, an audience in a negative mood will ignore the material being presented. A Kentucky jeweler said, “We make it a point to keep sales meetings in a positive vein. Discussions of an objectionable nature are thereby prevented. It kills a meeting for someone to complain about whether a product can be sold or whether the price is too high. We’d be better off without such a meeting. We keep it positive from start to finish. This makes a better audience and a better meeting.”

How to put sales meetings on a positive plane?

Where previous meetings always have been lively and interesting, a more positive atmosphere will automatically prevail. If the people were pleased before, they expect they’ll be pleased now. But, regardless of previous meetings, several things can be done to assure a positive atmosphere. In the first place, each meeting should be announced as if it will be a joy to attend-not a drudgery. The sales staff would like to think that a little fun will take place.

One company official went even further by setting up a small booth, similar to a check booth, near the entrance of the meeting room. A sign over the booth stated boldly, “Check Your Negative Thoughts Here.” Persons entering got a laugh from it, and at the same time, however, were gently reminded that the meeting was not a session for airing petty gripes. “It worked pretty well,” he said. ‘The two or three people who normally give a little trouble were quiet as church-mice. Try it.”

How to use the magic of music

Recorded music, played for several minutes before the meeting, helps set the proper mood. Peppy numbers are best. Many firms use military marches, while others play music connected with the theme. If you are staging a large meeting, connect the recorder with the p.a. system. Whether you use a record player or a tape recorder, better equipment will enable you to do this. It has the necessary mechanical features, and the result is better amplification.

Be certain to consider this effective means of setting a healthy mood. The results will far exceed the effort involved. You’ll likely find it helpful in sustaining the mood, too. Try it during intermission and at the conclusion. “We thought it was silly when we first heard about it,” said a Little Rock utility executive. “And it is silly for a small audience. But music works wonders with a larger audience. Try it. You’ll be glad you did.”

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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