How to develop the meat of a talk

Once he has selected a point he can justify, the speaker develops examples. These examples are the meat of the talk. They show how the point works, where it works, when it works, for whom it has already worked. At least half of the entire talk is devoted to examples. The audience is told exactly how to employ the one major idea.
Typical examples are:

“This idea was first used about a year ago, and has since worked quite well.”
“Then Bob Stevens used it. He found that it worked with every customer.”
“It’s good to use where the sale. . . .”
“And it’s especially effective when utilized as. . . .”
“Further, the time for using it is now, when you. . . .”

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

Kindly consider linking to this article by just copying and pasting the code below on your website/blog ( press Ctrl+C to copy the entire code). The text link will look on your website like this: How to develop the meat of a talk

<a href="http://www.sales-meeting-ideas.com/how-to-develop-the-meat-of-a-talk.html">How to develop the meat of a talk</a>