Once a meeting has been planned, the big job is in getting the salesmen to listen! People aren’t good listeners as they once were. Employees, particularly salespeople, no longer sit in awe and respect while company officials talk for hours on end. The modern salesperson has a greater feeling of independence. He’s attentive as long as the meeting is so interesting that it commands or deserves his attention.
Use demonstration, not conversation
The day of dry speeches is over. Salespeople want to be shown. They want demonstration, not conversation. So why base a meeting on speeches? Everyone wants action-something to see or do. Showmanship in sales meetings is now essential!
Build Your Meeting Around a Central Theme
A central theme is good showmanship. If well projected, the theme puts life in a meeting, helps keep the attention and interest of the audience.
A Long Beach retailer declared, “Our meetings are much better received now that we’re using central themes. Each meeting has more overall significance and meaning. And the theme helps connect each event within a meeting. It provides continuity.”
Tags: sales meeting
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