How to arrange timely interruptions?

34.* A dry speech will be more interesting ii interruptions are
planned. It might be a talk on advertising, for instance. The speaker leads up to his point with questions such as, “What makes it easy to sell our goods? What is it that softens buyer resistance everywhere?” Someone in the rear of the room yells, “Advertising!” The surprise interruption stimulates the audience and helps make the point that advertising is productive.

35.* Or your speaker can plan it this way . . . After a couple of minutes of generalities, a member of the audience rises to leave. The speech is stopped while the speaker asks the fellow for an explanation. The man says, “I’m leaving. You’re not speaking on anything important. I had hoped to hear about the salesman’s best friend.”
“What do you mean? What’s the salesman’s best friend?” Then the fellow yells, “Advertising!” A speech on that subject promptly follows.

36.* It’s effective to enact a point by means ofi interruptions. For example, a janitor suddenly appears and starts mopping the floor near the speakers’ stand. The speaker asks him to leave, but the janitor continues mopping.
Finally the janitor explains, “My orders are to mop the floor. And orders are orders. When I’m told to do something, I do it. I do it promptly, and I do it well. And I don’t let some character like you stop me! I’ve finished mopping now, so I’ll leave.”

The speaker covers the point just enacted. “When given a job to do, do it. Be like the janitor. Let nothing side-track you.”

37.* Another twist . . . “Some of you aren’t working. Just as sure as I have on a necktie, some of you are loafing on the job.” A member of the audience dashes from the rear of the room with a pair of scissors. He snips off the speaker’s tie! “As I was saying, just as sure as I’m wearing a necktie . . . And, I’m not wearing one. You’ve been doing anything but loafing. I want to congratulate you on your hustle and spirit.”

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