38.* The audience likes to see any idea presented by a speaker. A visual presentation can be made at the same time as the verbal. And it can be made in several different ways. A good method is the crossover, an individual crossing the platform behind the speaker. The person crossing can illustrate many things with real effectiveness.
39.* Suppose the speaker wants to tell ofi an overconfident salesman. “He vowed he’d eat his hat if he couldn’t sell a certain prospect.” This is a natural for a crossover! When the climax of the story is reached, a fellow crosses the stage chewing on his hat!
40.* Perhaps the speaker refers to a fellow who became a smart alec-”too big for his britches.” Someone with the seat torn out of his trousers could crossover.
41.* “He lost/7 said the speaker. “He almost lost his shirt.” A fellow in an undershirt (and trousers) could then crossover.
42.* “This man made a million dollars.” A fellow crosses with money sticking out of every pocket, and pinned to his shoulders and back. He’s smoking a long cigar and counting some bills in his hands.
43.* “That competition of ours really took a beating.” The crossover is made by a man who has a bandaged eye, an arm in a sling, and catsup on his cheek!
Keywords: Sales, Marketing, Business, Sales Training
Tags: sales meeting
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