How to add showmanship to any talk

3.* Showmanship can be added to any talk by any speaker. For example, let’s assume your speaker has a subject that is drab. Let’s also assume he has examples of how the thing works. He could use balloons in presenting his examples. Thin, sausage-shaped balloons can be inflated. One is rubbed briskly on any clothing. Static electricity is created. The balloon is then placed against a wall. Surprisingly enough, it will stay there. Your speaker could paint the key word in each example on one of the balloons. As an example is developed, he rubs the appropriate balloon against his hip and places it “on” the wall.

4.* Props can help tell the story. When telling of a trip, the speaker holds up a suitcase. To represent a baby, he picks up a doll. While mentioning golf, he brandishes a mashie. To show he’d been dumb, your speaker puts on a dunce cap. Smart-a graduation mortarboard. Sleep-a night cap. Fishing- a sloppy felt. Bad weather-a rain cap. A hat that’s much too small can be donned to illustrate a sales presentation that’s too brief. A hat that’s much too large-a sales talk that’s too long. Point: a good sales talk fits the prospect.

5.* Sometimes a speaker will talk on balance. It may be a balance between selling the need for his product and selling the product itself. Or it may be the balance between selling the customer and servicing him. Regardless, it would be appropriate to show an old fashioned balance scale. It can be used to excellent advantage in making the point.

6.* Suppose someone were speaking on “The Road To Success.” He could use realism; signs of the proper color, size, and shape could be improvised.

A STOP sign is shown. “It’s the thing to do when you’re about to argue with a customer. STOP!”
A DANGER sign is shown. “When asked to cut the price-look out! There’s danger in price cutting.”
A DETOUR sign is shown. “When asked for an item you don’t have, make a detour. Suggest the nearest thing to it that will meet your prospect’s need.”
Signs saying SLOW, CURVE, SCHOOL, BRIDGE, DEAD END, and WASH OUT are easily adaptable.

Keywords: Sales, Marketing, Business, Sales Training

Tags: sales meeting

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