Determine the objective of the meeting

Good sales meetings are like good sales. They don’t just happen. They are made to happen. “I don’t see any visitors on Fridays,” declared the sales manager of a large real estate firm, “Most of every Friday is devoted to planning my Saturday morning sales meetings.” Such thorough planning is more than a good investment. It’s absolutely essential for a good meeting.

“We have regular monthly meetings,” explained a Minneapolis department store owner. “The moment one meeting is over, we start planning the next. There’s a critique after every meeting. At that time we discuss what to do, and what not to do, at our meeting the following month.”

Tags: sales meeting

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