Create displays for the right mood and use audio visual aids effectively

Displays create the right mood

To produce background or setting, use an exhibit. You can display product, literature, merchandising materials, or sales aids. Such displays help create the proper atmosphere and mood . . . the right “climate.” This preconditions the audience, causing better reception of the material to be presented. Backdrops related to the theme of the meeting can also serve this purpose. For example, where the Harvest theme is used, displays could include pumpkins, a bale of hay, a shock of grain, and so forth. For the football theme you could display pennants, footballs, helmets, and megaphones.

Don’t rush by the exhibit booths the next time you’re visiting a trade show. Look at the exhibits. You’ll get many ideas for making displays. When taking in a state fair you can see display after display after display. Many of the principles and techniques used at fairs can be employed in creating your own displays.

Audio-visual aids are invaluable-use them

As you see, audio-visual aids can do much for sales meetings. They help set the stage, get attention, stimulate interest, and make things clear. They cause teaching points to be grasped more quickly and remembered longer.
Therefore check availability before each meeting, to see which aids can be obtained or improvised. Then determine which ones will best project your message and accomplish your objective.
Work out the details of use-rehearse-in order to have a smooth presentation. The satisfaction that comes from the proper use of audio-visual aids is immeasurable.

How to use audio-visual aids effectively?

* Work Films Into Meetings Rather Than Meetings Into Films
* Consider Producing Your Own Films
* Check All Sources of Audio-Visual Aids
* Test Projection Equipment Beforehand
* Use Audio-Visual Aids at the Best Time
* Develop a Competent Projectionist
* Introduce Films-Then Summarize

Employ various audio-visual aids

* Moving Pictures
* Filmstrips
* Slides
* Opaque Projector
* Overhead Projector
* Chalkboard
* Generated Charts
* Prepared Charts
* Slap Board
* Flock Board
* Tape Recorder
* Displays

Tags: sales meeting

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