Applying a theme & Theme - Roundup

The following outlines were successfully used by some of the largest corporations in the country. They show how ordinary sales meetings, completely lacking in luster, can be made colorful, interesting and enjoyable.

THEME-ROUNDUP

Type of Selling-Jobbing or Wholesale… Agenda Before Applying Theme

-> Start with talk on why we need more customers.

-> Second speaker talks on how to get more customers.

-> Third speaker talks on how to keep customers.

-> Sales Manager closes meeting with pep talk.

Agenda After Applying Theme

Play recorded western music, something peppy, for five minutes prior to meeting while group is gathering.
Emcee, dressed as cowboy, introduces roundup theme before presenting the first speaker.
“The Big Roundup” is title for speaker wearing ten-gallon hat who tells why we should “round up” more customers.
“How To Lasso New Customers” is subject for speaker wearing a bandana who tells how to make a sales presentation. At end of talk he throws lasso around “customer” to dramatize successful completion of sale.
Rustler Skit-A competitor is caught trying to steal a customer.
“Keep ‘em Corralled” will be covered by speaker wearing a tin badge and six shooter who tells what he does to “keep ‘em in the herd”-how to “brand” a customer for life.
“Open Range” is topic for Sales Manager, who closes meeting with inspirational talk on the abundance of prospects, urging salesmen to be “top hands” or first rate “range bosses” by thoroughly developing their territories.

Tags: sales meeting

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