Applying a theme - Theme - April Showers

THEME-APRIL SHOWERS … Type of Selling-Over the Counter

Agenda Before Applying Theme

-> Start with talk on why and how to be courteous to customers.

-> Second speaker talks on product information-why the salespeople must have product knowledge and how to get more product knowledge.

-> Third speaker covers suggestion selling and trading up.

-> Merchandise Manager makes inspirational talk.

Agenda After Applying Theme

-> A record of the tune “April Showers” is played while group is gathering.

-> Emcee, holding an open umbrella over his head, introduces theme, “April Showers.”

-> Speaker wearing slicker tells why and how to be courteous to customers. He ties in theme with expressions such as, “Shower the customer with attention and service.”

-> Speaker wearing trench coat makes product information talk. Points out that rainy days reduce customer traffic, thus are good for studying products and manufacturers’ literature.

-> Speaker covering suggestion selling and trading up uses examples involving rainy day merchandise -door mats, galoshes, and so forth.

-> Merchandise Manager’s talk includes references to the theme, such as, “Everyone makes a habit of getting out of the rain.

-> Let’s also make a habit of customer courtesy, complete product knowledge, suggestion selling and trading up.”

-> Stage money is taped to the ceiling before the meeting, affixed in such a way that a pull on a string near the speakers’
stand, releases the many bogus bills. The meeting is climaxed and concluded when the emcee states that everyone who applies the principles of the meeting will be showered with money. Emcee then yells, “April Showers,” and pulls the string, showering the audience with stage money.

Tags: sales meeting

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